Canned Food Drive Starts Firebirds' Season Of Giving Campaign At Acrisure Arena

PALM DESERT, CA — The Coachella Valley Firebirds' third annual Season of Giving Canned Food Drive will get underway on Wednesday at the hockey game.

The drive starts at the Firebirds' game against the Colorado Eagles, which begins at 6:30 p.m. Wednesday at Acrisure Arena, 75702 Varner Road. The food drive will continue through the season, concluding on Dec. 19.

The team, in collaboration with Acrisure Arena, Berger Foundation Iceplex, and One Valley Foundation, is partnering with Find Regional Food Bank to help those in need. Organizers said this year's goal is to collect 6,500 pounds of donated canned food items, which include fruits, vegetables, beans, fish, soups, and stews.

Items may be donated either during the Firebirds home games, at Acrisure concert events, or daily at the Berger Foundation Iceplex welcome center.

People who donate will receive a raffle ticket at the donation bin for a chance to win a variety of prizes, with winners to be announced at the Dec. 27 Firebirds game.

Additionally, people who donate at the Iceplex will receive a free skate rental valid for a public skate session.

"Find Regional Food Bank continues to be an incredible partner in addressing food insecurity across the Coachella Valley," said John Page, senior vice president, Oak View Group, Acrisure Arena and the Firebirds. "Our annual `Season of Giving' campaign is one of the most meaningful initiatives we do each year because it brings our fans, staff and partners together to make an impact."

Monetary donations can be made at One Valley Foundation's website donation form:

More information can be found at cvfirebirds.com.