Nearly $1B Expected To Impact RivCo Economy During BNP Paribas Open

INDIAN WELLS, CA — The 2025 BNP Paribas Open professional tennis tournament starts this weekend in Indian Wells, and organizers expect the event's economic impact will be significant.

According to BNP Paribas Open officials, last year's tournament generated an estimated total gross economic impact of more than $852 million in the Coachella Valley regional economy.

The annual combined ATP Masters 1000 and WTA 1000 event draws thousands of spectators from around the globe to the state-of-the-art Indian Wells Tennis Garden. This year's event runs March 2-16 and features the biggest names in men's and women's professional tennis.

A total of 493,440 fans attended the tournament over the two-week period in 2024 — a new event record. According to organizers, 94 percent of all unique spectators traveled from outside the region.

The BNP Paribas Open also studied the impact that the 2024 tournament had on regional employment. Based on total direct economic impact, the full-time equivalents of those employed by the event were estimated at 12,149.

Following last year's event, Philippe Dore, chief marketing officer of the BNP Paribas Open, said the tournament continues to deliver a positive impact on the Coachella Valley economy.

"With nearly $1 billion in total impact ..., we remain poised for sustained success and growth in the community for years to come," he said.

For more information about the tournament, the players, the schedule and tickets, visit bnpparibasopen.com.