Palo Alto Players Joins Bay Area Amplify The Arts Fundraiser

PALO ALTO, CA — A group of 18 Bay Area arts organizations — including one in Palo Alto — is collaborating on a $100,000 fundraising goal for Giving Tuesday, with proceeds going towards artists in the groups.

Palo Alto Players is joining with several South Bay arts groups in working toward the goal.

The collective was formed in the fall of 2020 as many arts organizations were feeling the toll of the pandemic.

The organizations are still struggling in 2021, according to a news release, as people are not filling the seats as they were prior to the pandemic.

Lisa Mallette, the Executive Artistic Director for City Lights Theater Company in San Jose, thought of the idea because of the need for the arts groups with common interests to band together.

"I thought to myself that we need to stand together in this moment,” said Lisa Mallette, Executive Artistic Director for City Lights Theater Company. “We are stronger together and the message to our community is that we all matter and we care about each other. We do not compete with one another, as many might think, but we lift each other up and support each other.”

DeAnna Pursai, Executive Director of Saratoga-based College of Adaptive Arts, added that the collaboration will help serve its students.

“Our whole educational foundation is built on an inclusive model that celebrates individuals while also recognizing the power of togetherness,” Pursai said. “We have so many arts based courses and know how essential they have been to our students. We believe that by uniting the arts and supporting each other that we will be stronger together.”

The list of groups participating includes:

Click here to donate.