Pinole Perks: City Of Pinole Launches Community Gift Card Program

Press release from the City of Pinole:

June 10, 2022

PINOLE, CA — To support local independent brick-and-mortar businesses that experienced economic hardship due to the pandemic, as well as to provide financial assistance to households, the City of Pinole has launched the Pinole Perks digital gift card program. The Pinole Perks program allows anyone to purchase digital gift cards that are accepted at small independent businesses in Pinole.

“The Pinole City Council’s vision for a community digital gift card program during the coronavirus pandemic is a simple yet effective way to both stimulate the local economy and provide some additional savings to residents while shopping locally,” explained Pinole’s Community Development Director, Lilly Whalen. “The Pinole Perks program is designed to promote small independent merchants, encourage shopping and dining at local businesses, and incentivize residents to resume and continue their patronage of services in Pinole. When we buy from independent, locally owned businesses, a significantly greater portion of our money is then cycled back through our local economy, which supports and lifts our entire community.”

For a limited time, anyone who purchases a Pinole Perks card will receive an additional 50% of the
value to spend at participating businesses in Pinole and all standard purchasing fees will be waived.

There are additional needs-based discounts available to low-income households. The City hopes
this incentive will encourage customers to shop, dine or receive services in Pinole, while generating more sales for local businesses. For full details and to purchase cards, visit pinoleperks.com.

Currently, Pinole Perks cards can be redeemed at the following participating Pinole businesses,
which is expected to grow over time — if your go-to spot isn’t yet on the list, mention the Pinole Perks program the next time you visit and encourage them to join — it’s free for merchants:

• Bear Claw Bakery & Café, 2340 San Pablo Ave
• Butter Pecan Bakeshop, 1889 San Pablo Ave
• Classic Organic Nail Spa, 2438 San Pablo Ave
• East Bay Coffee Co., 2529 San Pablo Ave
• Famiglia Italian Restaurant, 812 San Pablo Ave, Ste 1
• Garden of Gems Custom Jewelry, 668 Quinan Street Ste 100
• Grip It Golf, 2401 San Pablo Ave
• Happy Ramen, 1907 San Pablo Ave
• Her365 Fitness, 1573 Tara Hills Drive
• King Valley Tea House, 795 Fernandez Ave
• Mariano's Barbershop, 2420 San Pablo Ave
• Mint Vietnamese Sandwich Deli, 1279 San Pablo Ave
• Music Repertoire, 1409 San Pablo Ave
• NuGuNa, 2400 San Pablo Ave
• Pinole Paws Pet Grooming, 971c San Pablo Ave
• Ristorante Due Rose,1596 Fitzgerald Drive
• Rockstar Tanning, 1580 Fitzgerald Drive
• Stanford Botanicals, 1191 San Pablo Ave
• The Bar Aesthetics, 1690 San Pablo Avenue, Suite F
• XFit Training LLC, 812 San Pablo Ave, Ste 5

It’s easy to purchase a Pinole Perks card. Simply go to pinoleperks.com and select the value of your
card ($20-200). Then, choose your recipient (friends, teachers, coaches, neighbors, family, yourself) and send the digital gift card via email or text message. The recipient can use the card to make purchases at any participating Pinole businesses. And, for a limited time, when you purchase a Pinole Perks card you will receive an additional 50 percent of the value to spend at participating businesses in Pinole and all standard purchasing fees will be waived. Limit of five bonus cards per purchaser. See the website for all terms and conditions.

This press release was produced by the City of Pinole. The views expressed here are the author's own.