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How to Increase Attendance at Your Events
"Senders often think the flyer is enough to get people to attend events. "It's not," says Carl M. Dameron, of Dameron Communications.
Photo caption: “The 2025 Black Rose Awards were sold out. The winners, left to right, Back row: Ezekiel Adeleke, Media Char, Laurie Marsden, Deputy Chief of Staff at Yuhaaviatam of San Manuel Nation, Twillea Evans-Carthen, Marcus Funchess, MC, Dr. Arlington Rodgers, Jr.; Rich Wallace, Dr. Charles “Chuck” Singleton, Lawrence Hardy, Taylor Griffin Scholarship winner, Black Rose ceremony Committee Chair Rev Bronica, President Carl M. Dameron, Front row. Dr. Teri Davis, Elizabeth Cochrane-Benoit, Dr. Hardy Brown, and Dr. Shene Bowie
INLAND EMPIRE, Calif.—Email, text and social media invitations have become a significant part of generating attendance for events. Programs like Evite and Eventbrite offer apps that allow people to send electronic invitations, but users often make mistakes that decrease attendance.
Inland Empire PR guru Carl M. Dameron, founder of Dameron Communications, shares his tips for increasing event response and attendance.
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“I often receive flyers for events via email and social media with no additional information in the message text. Usually, they include just a QR code. This is a big mistake,” says Dameron.
Senders often think a well-designed flyer is enough to get people to attend events. “It’s not,” says Dameron.
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When the recipient can’t read the flyer due to design choices, low-resolution images, or other issues, you will miss out on a potential event attendee. Including a QR code with a sign-up link is a great idea, but scanning it can be tricky when viewing the flyer on a smartphone.
Dameron’s tactic is to include event details in the email as text with the flyer image, allowing recipients to read or click to add the event to their calendar. One should consist of the Eventbrite link for easy sign-up, utilize Bitly.com to create short URLs, and generate QR Codes.
Here is a sample:
The Adrian Dell & Carmen Roberts Foundation announces its 4th Annual Golf Tournament, scheduled for 9 am on Saturday, Nov. 10, at the prestigious Victoria Club, located at 2521 Arroyo Drive, in Riverside. Get your tickets at https://bit.ly/4meBU1B
The sample above provides the name, date, time, location and a short link to purchase tickets. It makes it easy for recipients to click on the address to get directions for the event. The sample is 247 characters long and fits within all social media character limits.
“Including these details makes a difference and helps draw more people to join in! It will give a nice boost to your event’s attendance,” says Dameron. He adds, “The easier you make it for people to add your event to their schedule or to contact you, the more responses you get from your advertising.”
Carl M. Dameron is the founder and president of Dameron Communications, the Inland Empire's senior advertising and public relations agency. Founded in 1988, the agency serves clients throughout the state of California.
For more tips on how to elevate your messages, visit DameronCommunications.com or email Info@DameronCommunications.com
Dameron Communications has been serving the communications needs of the Inland Empire since 1988. The firm offers comprehensive advertising, public relations, community relations, and government relations services, delivering measurable results. For more information, email Info@DameronCommunications.com, or visit DameronCommunications.com
Dameron Communications is a diverse team of communications professionals founded in 1988. The agency offers a wide range of public relations, advertising, research, media buying, community relations, and government relations services. Dameron Communications has a proven track record of success, and its work has won many client accolades.
