Sunflower Farmers Market in Roseville to Become Sprouts

Sunflower Farmers Market announced that the merger with Sprouts Farmers Market is official as of today.

So, what does that mean for Roseville?

Since we’re home to both a (located on Roseville Square in the same shopping center as Trader Joe’s) and (located on Standford Ranch Road), after the merge and re-branding is complete, we’ll have two Sprouts Farmers Markets.

All Sunflower markets will get makeovers transforming them into Sprouts; this will begin in mid-July, both markets’ CEOs said in a letter to customers.

The CEOs said it may take a few months before we’ll notice a sign change on Sunflower Farmers Market, but the change is coming soon.

Here’s an excerpt from the CEOs’ letter:

Although the rebranding of the Sunflower stores to Sprouts will begin in mid-July, the companies will still have different products, different policies, different ads, and most importantly different cultures. We will work diligently to ensure a smooth transition, taking the best of both companies and creating something that is greater than the sum of its parts. Yet, realistically, it will take many months to accomplish all of this.

• It will bring a greater variety of fresh, interesting products to your store.
• Prices may get even better, as we become more efficient and are able to combine our purchasing to get the best products at the lowest prices.
• There will be more stores, and the job opportunities that come with them.
• And it will result in improved operations, as we identify and incorporate the best practices of each company.

But — please have patience. It will take time to work out all the wrinkles. It may be quite a few months before you see the name change on the outside of your store, or before it is easy to buy products at Sprouts and return them at Sunflower. We will take great care to minimize the disruptions, and to continue offering the very best values in town on fresh produce, natural and organic foods.

Do you shop at Sunflower Farmers Market in Roseville? What do you think about the merger with Sprouts Farmers Market?