Why You Should Opt for Product Videos as Part of Your Marketing Strategy? Know More!

Product videos have gained immense popularity in the last decade. From the time online shopping became an integral part of our lives, product videos made their inroads. However, many companies have yet to incorporate them into their marketing strategy. Today, we will discuss why you should invest in this type of video at the earliest opportunity.

• Increases sales and conversions: Product videos play a crucial role in influencing purchasing decisions. Studies show that 73 to 87% of consumers end up buying a product after watching a video about it. Conversion rates are consistently higher for companies that include videos on their product pages. And when you hire a reliable video production San Francisco company, you can rely on them to come up with interesting product videos.

• Improves product understanding: These videos give a clear idea about the product on display. These videos are demonstrative in nature, i.e., they highlight what the product is all about, how to use it, and why it is beneficial. Customers will gain a more in-depth understanding of the shape, size, and uses of the products. Static images and text descriptions are not always sufficient; you need a good product video.

• Helps to build trust and credibility: High-quality product videos, like testimonial ones or real-life scenarios, help to give the product a human angle and make it relatable as well. This, in turn, fosters a sense of trust among customers. When you maintain transparency with the audience, they will not hesitate to try out your product.

• Better engagement and retention: One of the significant reasons why a company invests in product videos is to establish better engagement and retention. Since customers prefer videos more than other formats, you get the opportunity to convince them to try out your products.

• Improves search engine rankings: Google prioritizes websites with video content and gives them a better ranking in search results. Hence, when you incorporate videos into your website, don’t forget to optimize them with relevant titles, descriptions, and keywords to generate more traffic to your website.

• Reduces product returns: When detailed descriptions and accurate information accompany the video, the customers get a clear idea about what to expect out of the product. Hence, when they make the purchase, they know what they are getting into. This reduces the risk of disappointment and scenarios involving product returns or exchanges.

• Increase social sharing: Since videos are easy to share across different social media platforms, you can easily share the product videos in your company’s social media pages for better reach and exposure to existing and potential customers.

In a crowded digital marketplace, where every company is making an effort to stand out from the rest, you need to opt for measures that will help you achieve this. The product videos are quite effective in this matter. If you want your products to connect with your customers and increase sales, then get in touch with the experts right away. Inform them about your requirements and ask them to create suitable and relevant product videos. Ensure that these videos are incorporated into the website and shared across various social media platforms for improved exposure.