Bright 'X' Sign At Former Twitter HQ Angers Some Nearby Residents

CBS San Francisco

July 31, 2023

The rebrand of Twitter to X has been glaringly obvious to some San Francisco residents.

Resident and KQED journalist Christopher Beale captured the X sign strobing into his living room Friday night in a now-viral video on X.

"It's hard to describe how bright it made this intersection, but its way up off the street and it was still just like a flash of lightning going off. We came home and tried to watch a movie, and it was flashing through this window so bright that even with the shades down. It was so distracting that we had to leave the room and go to the side of the apartment that doesn't face their building," he said.

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