San Francisco's Union Square Sees Holiday Boost As Winter Walk Begins

CBS Bay Area

Decemebr 15, 2025

With only 12 days before Christmas, San Francisco is ramping up the holiday spirit. On Saturday evening, they kicked off the Union Square Winter Walk, an outdoor space designed to bring life and customers back to the struggling retail center.

It's hard not to succeed in business when you can get hundreds of Santa Clauses converging on the area. The annual SantaCon has become the city's most popular pub crawl, with everyone decked out like Saint Nick.

"We started coming here a couple years ago. You know, get some holiday cheer going," said one SantCon partier named John. "And it's just, like, seeing hundreds of Santas on the street, it's just a sight to see. It's a fun time, it's a fun time."

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