Seasonal & Holidays
Where To Shop Locally In Santa Cruz This Holiday Season!
Shop close to home and support businesses right here in our community.

If you're looking to find great, one-of-a-kind gifts this holiday season, Santa Cruz has you covered. There's no shortage of unique finds and fantastic presents at locally owned shops right here in our community.
Below are some of our favorite businesses in the Santa Cruz area. When you shop locally, you're not only getting great gifts, but you're also supporting friends and neighbors right here at home.
Bookshop Santa Cruz
Location: 1520 Pacific Avenue, Santa Cruz, CA, 95060
Contact: (831) 423-0900
Book lovers of all ages will be sure to appreciate a present from Bookshop Santa Cruz, which offers a range of books, cards, toys and gifts this holiday season and year-round. Pick up a themed Kids Gift Box for young readers or purchase one of the bookshop’s top reads for your favorite bibliophile. And if you can’t decide, simply buy a gift card or an audiobook membership and let your loved one choose their own adventure. Click here for more info.
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Sockshop & Shoe Company
Location: 1515 Pacific Avenue, Santa Cruz, CA 95060 and 17 Municipal Wharf, Unit E, Santa Cruz, CA 95060
Contact: (831) 429-6101 (Pacific Avenue); (831) 600-7370 (Municipal Wharf)
Explore Sockshop & Shoe’s extensive catalog of socks, shoes and accessories, available at two storefronts in Santa Cruz as well as online, for a great gift idea this holiday season. You can also call the Pacific Avenue location to order an in-store gift card, which will be mailed out same-day. Click here for more info.
Spokesman Bicycles
Location: 231 Cathcart Street, Santa Cruz, CA 95060
Contact: (831) 429-6062
For the outdoor adventurer in your life, Spokesman Bicycles offers top-of-the-line bikes, helmets, apparel and more, along with bicycle fit and repair services. Gift cards are also available, ranging from $25.00 to $1,000.000, for in-store use only. Click here for more info.
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Dell Williams
Location: 1320 Pacific Avenue, Santa Cruz, CA 96060
Contact: (831) 423-4100
Looking for a timeless gift for that special someone? This third-generation downtown spot sells a range of jewelry pieces, including designer, diamond and bridal styles. Dell Williams also has watches and home decor gifts, along with e-gift card options. Click here for more info.
LoveLivinInSantaCruz
Location: Online Retailer
Contact: Contact Form
You and your fellow Santa Cruzans can show your local pride with clothing and accessories from online retailer LoveLivinInSantaCruz. As a bonus, a portion of all proceeds are donated to local non-profits. Click here for more info.
Thank you for choosing to support Santa Cruz businesses this holiday season and beyond. Your decision to shop locally not only brightens the holiday for your loved ones, but it also helps keep the spirit of local commerce alive.
Happy holidays, Santa Cruz!
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