Cayton Children's Museum Reopening With New Pay-As-You-Wish Model

SANTA MONICA, CA — Cayton Children's Museum is reopening its doors with waived admission fees to help promote its PLAY FOR ALL initiative in the pandemic.

The museum opens on August 4 and will add time entry slots for visitors. Museum-goers will also have the museum’s new pay-as-you-wish admission model for Los Angeles County residents, museum officials said.

The new admission model supports the museum's goal of making play accessible for all kids. The museum will reopen with its popular exhibits designed to inspire young visitors to explore creativity, imagination, community, and self-discovery.

"As our community emerges from a year of unthinkable loss, an economic crisis, isolation and a social reckoning around injustice, purposeful play will be a powerful tool in helping kids connect, heal and make sense of the new world we live in," Esther Netter, founder and CEO of the Cayton Children’s Museum, said in a statement. "As an effort to help the children of Los Angeles experience the power of play, and our commitment to access, we will offer L.A. County residents the option to voluntarily pay as they wish."

The museum is committed to offering a safe environment, focused on the health and safety of the community and its visitors—both little and big. The reopening of the indoor areas follows state and local guidelines.

Enhanced safety measures have been put in place including increased frequency of cleaning services and disinfecting all high-touch surfaces, and the addition of hand sanitizing stations. The museum requires all attendees, over the age of two, to wear face masks and all other public health directives.

Cayton Children’s Museum at Santa Monica Place, 395 Santa Monica Pl Suite 374, offers unique experiential exhibits and programming Wednesday through Saturday from 9 a.m. to 5 p.m. and Sunday from 10 a.m. to 5 p.m.

Advanced online reservations to visit the museum are recommended. General admission tickets are $16 for non-LA County residents and can be purchased online. Reservations to visit the Cayton Children’s Museum can be made online at caytonmuseum.org.

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