A ‘PIERfect’ Night: First-Ever Fundraiser Brings Sunset, Spirits, and Santa Monica Pier Magic

The Santa Monica Pier Corporation (SMPC) invites the community to celebrate an evening of connection, cocktails, and purpose at its inaugural fundraising event, “A PIERfect Benefit,” on Saturday, September 6, at the historic Merry Go-Round Building on the Santa Monica Pier, from 3:30-7:30 p.m. As the sun sets over the Pacific, guests will enjoy a golden hour gathering filled with food, fun, and heartfelt moments—supporting one of California’s most cherished landmarks.

More than just a fundraiser, “A PIERfect Benefit” marks the first official benefit event produced by SMPC, and coincides with the Pier’s 116th birthday on September 9, making the evening a tribute to both history and community. The event will also include the presentation of the inaugural Santa Monica Pier Award to two individuals who have shown exceptional dedication and support to both the Pier and SMPC over the years.

Originally slated for March, the event was respectfully rescheduled to September following the Palisades fire, giving organizers the opportunity to integrate a special giving component to support recovery efforts while still delivering a memorable and joyful experience.

Guests will enjoy signature cocktails, curated appetizers, live entertainment, and engaging programming that reflects the Pier’s vibrant past, present, and future. All proceeds will benefit SMPC’s mission to keep the Pier magical, meaningful, and accessible for all.

“This event kicks off a new tradition for one of the most iconic places in California,” said Jim Harris, Executive Director and Historian of the Santa Monica Pier Corporation. “We’re not the City—we’re a nonprofit with heart, and we rely on the generosity of the community to continue curating the Pier experience for locals, visitors, and admirers alike.”

Despite popular misconception, the Santa Monica Pier Corporation is not fully funded by the City of Santa Monica, but rather operates as an independent 501(c)(3) nonprofit organization. Community support is essential to maintain the Pier’s charm, programming, and cultural legacy. As Harris puts it, “SMPC is kicking down the door on the myth that we’re City-run—we’re here thanks to people who care.”

Tickets are now available at santamonicapier.org/pierfectbenefit25 and are priced at $175 for individuals and $300 per couple. Sponsorship opportunities ranging from $1,000 to $25,000 offer exclusive perks such as VIP access, on-site visibility, and even private tours of the Pier with Harris himself. To become a sponsor or contribute an auction item, please contact Dana Moorehead at dana@santamonicapier.org.

Arrive via Rideshare, Metro, Bike, or Bus. The Santa Monica Pier is located at 200 Santa Monica Pier, Suite A, Santa Monica, CA 90401.

The Santa Monica Pier Corporation (SMPC) is a 501(c)(3) non-profit organization committed to preserving and enhancing the Santa Monica Pier experience for every visitor. Through impactful, location-specific programming offered year-round, SMPC ensures that the Pier remains a vibrant, world-class destination that is accessible to all. For more information on happenings at the Pier, please visit santamonicapier.org, or follow us on Facebook, Instagram, X, or Threads.