Santa Monica Pier Welcomes Over 250 Kids for First-Ever Youth Day

The Santa Monica Pier made waves on Saturday, October 11, 2025, with the launch of its first-ever Youth Day at the Pier, welcoming more than 250 underserved children from across Los Angeles County for a day filled with joy, play, and discovery along California’s most iconic coastline.

In partnership with the Hands and Hearts of Hope Foundation, the inaugural Youth Day treated participating children to complimentary entertainment, classic carousel rides inside the historic Merry Go-Round Building, unlimited rides and games at Pacific Park, and an unforgettable introduction to the Pacific Ocean. For many attendees, it was their first-ever visit to the beach.

“Seeing the wonder on these kids’ faces as they stepped onto the Pier for the first time reminds us exactly why we do what we do,” said Jim Harris, Executive Director and Historian of the Santa Monica Pier. “As a nonprofit, our mission is to ensure the Pier remains a place where everyone can experience joy—regardless of background or circumstance.”

Youth Day at the Pier reflects the Santa Monica Pier Corporation’s expanding community programming made possible through public donations and local partnerships. The Youth Day at the Pier event was presented with the support of Pacific Park on the Santa Monica Pier, Starbucks, Costco, and Kiwanis Santa Monica.

While many enjoyed the Youth Day at the Pier celebration and other free events at the Pier, few realize that it’s made possible by Santa Monica Pier Corporation—a nonprofit that isn’t fully funded by the City of Santa Monica.

The Santa Monica Pier Corporation, a 501(c)(3) nonprofit organization, produces free and public programs throughout the year that connect the community through arts, culture, education, and entertainment. Future Youth Day at the Pier events are already in planning stages, with the goal of expanding the number of participating children and partner organizations annually. Those wishing to support next year’s Youth Day at the Pier or other Pier community initiatives can make a tax-deductible contribution at santamonicapier.org/support

Arrive by Rideshare, Metro, Bus or Bike, the Santa Monica Pier is located at 200 Santa Monica Pier, Suite A, Santa Monica, CA 90401.

The Santa Monica Pier Corporation (SMPC) is a 501(c)(3) non-profit organization committed to preserving and enhancing the Santa Monica Pier experience for every visitor. Through impactful, location-specific programming offered year-round, SMPC ensures that the Pier remains a vibrant, world-class destination that is accessible to all. For more information on happenings at the Pier, please visit santamonicapier.org, or follow us on Facebook, Instagram, X, or Threads.