$3 Movies All Day Saturday In Sherman Oaks For National Cinema Day

SHERMAN OAKS, CA — Taking in a movie Saturday, Sept. 3, in Sherman Oaks will cost only a fraction of what it usually does at theaters participating in “National Cinema Day,” an effort to lure movie lovers back to the theater to see a film and revive flat box office sales.

As many as 3,000 participating theaters nationwide, including those owned by Regal, AMC, Cinemark, Fridley and other chains, will knock down ticket prices to as low as $3 as part of the effort, an initiative of the National Association of Theatre Owners’ nonprofit Cinema Foundation

Participating theaters in or near Sherman Oaks include:

• Universal Cinema AMC at CityWalk Hollywood
• AMC Sunset 5
• Cinemark North Hollywood
• Laemmle's NoHo 7
• Laemmle Glendale
• Regal North Hollywood & 4DX
• AMC Topanga 12
• Alamo Drafthouse Cinema - Downtown Los Angeles
• Glendale, CA - LOOK Dine-in Cinema
• AMC Burbank Town Center 8
• AMC Burbank Town Center 6
• AMC The Grove 14
• AMC Burbank 16
• AMC Americana at Brand 18
• Regal LA Live & 4DX
• CGV Cinemas LA
• AMC Century City 15
• Regal UA La Canada
• Laemmle Royal
• Laemmle's Monica Film Center
• AMC Santa Monica 7
• Landmark Nuart Theatre
• The Landmark Westwood
• AMC Dine-In Theatres Marina 6
• AMC Marina Marketplace 6
• AMC Loews Broadway 4
• Laemmle's Town Center 5
• Regal Sherman Oaks Galleria
• Metropolitan Theatres - Park Twin
• AMC South Bay Galleria 16
• AMC Northridge 10
• Regal Edwards South Gate & IMAX
• Regal Edwards Alhambra Renaissance & IMAX
• AMC Atlantic Times Square 14
• Cinemark Baldwin Hills Crenshaw Plaza 15 + Xtreme
• Cinemark 18 & XD
• Cinemark Playa Vista and XD
• Regency Commerce 14
• Regency Academy Cinemas
• Regency Bruin - Westwood Village
• Regency Van Nuys Plant 16
• Regency Village - Westwood Village
• Downey, CA - LOOK Dine-in Cinema
• Monrovia, CA - LOOK Dine-in Cinema

Participating theaters are offering the $3 tickets for every showing on Saturday, and in all formats.

Movie theaters nationwide were shuttered for months during the COVID-19 pandemic, but came back this summer to see box office activity return to near normal activity with releases such as “Top Gun: Maverick,” “Minions: Rise of Gru,” “Doctor Strange in the Multiverse of Madness" and “Jurassic World Dominion.”

Movie ticket sales are about 20 percent less than in pre-pandemic 2019, but there have been about 30 percent fewer releases this year, The Associated Press reported.

“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”

Before the movie begins, theatergoers will see a reel of upcoming releases from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal and Warner Bros.

National Cinema Day could become an annual event. Other countries have experimented with cheap movie tickets to lure people to their local movie houses, but this is the first time such an endeavor has been attempted in the United States, according to the AP.