'Alice in WeHoLand' Drags Viewers Through Fun-Filled Romp

A catchy music video, “Alice in WeHoLand,” has helped the City of West Hollywood land a PRism Award of Excellence in the category of Public Education for its innovative approach to raising awareness about pedestrian safety.

The video, posted on YouTube, has been viewed more than 1.3 million times and is a humorous West Hollywood-themed parody of Taylor Swift’s hit song “Shake It Off”.

The PRism award was given to the city by the Public Relations Society of America, Los Angeles Chapter, at an awards dinner earlier this month.

The dance-filled video offers viewers a colorful twist on “Alice’s Adventures in Wonderland” and features new pedestrian safety lyrics, written by Todrick Hall. His lyrcis address curbing smartphone use, and walking and driving safely.

The video features a vibrant cast of characters with drag queens, gym-bunnies, models, go-go boys, and fierce dancers who perform a pulsating choreographed routine in West Hollywood’s iconic Rainbow Crosswalks, as well as other recognizable locations in the city, according to the city website.

Nearly 13 months ago, the City of West Hollywood launched a comprehensive pedestrian safety campaign aimed at encouraging drivers and walkers to pay more attention to crosswalks and to devote less time to digital distractions, such as text messages, emails, and social media.

In 2014, PRSA-LA awarded the City of West Hollywood an Award of Excellence in the category of New Product/Service Launch for the city’s groundbreaking kick-off campaign for The PickUp, West Hollywood’s Free Nighttime Ride.