CSU Researcher Analyzes Every Trump Tweet, Finds Underlying Theme

CBS Denver

January 20, 2021

FORT COLLINS, Colo. (CBS4) – President Donald Trump arguably utilized social media more effectively than any other politician in United States history, and now researchers at Colorado State University have uncovered a code which may explain why. Journalism and Media Communication Assistant Professor Michael Humphrey analyzed every tweet Trump sent for more than four years and discovered the outgoing president’s overall theme and tone.

“We tend to think in stories. We tend to identify ourselves through stories. Religions start with stories, and so do political movements,” Humphrey told CBS4’s Dillon Thomas. “He’s been telling a story on Twitter that I could track.”

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