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Study: Reduced Attendance Cost NFL $2.7 Billion As Fan Cost Rise

Team Marketing Report, a Chicago-based sports business intelligence firm, released the 2020 Fan Cost Index.

(CBS News)

By Justin Adams

November 7, 2020

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DENVER (CBS4) – How much money has the pandemic cost the NFL without its full compliment of fans in the stands? Billions of dollars according to a recent study.

Team Marketing Report, a Chicago-based sports business intelligence firm, released the 2020 Fan Cost Index. It concluded the NFL is looking at a potential loss of $2.7 billion this season.

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