Famed Connecticut Pizzeria — Sally's — Unveils Ambitious Expansion Plan Over 12 States

NEW HAVEN, CT — The lines along Wooster Street in New Haven to get a taste of Sally's pizza are to expand in a dozen states, according to an ambitious plan unveiled by the famed pizza place's owners.

That's right, Sally's Apizza is about to be a chain involving hundreds of restaurants.

The plan, touted as "transforming the dine-in pizza landscape" has been posted on the Sally's website.

Sally's officials said they are "building the restaurant chain pizza lovers have always wanted."

Sally's was founded in 1938 by Salvatore "Sally" Consiglio and remained solely in New Haven until 2021, when the Stamford location opened.

Part of the secret to Sally's pies are, according to a teaser in the expansion packet, are ovens at 3,000 degrees, cheese that's freshly shredded and crust that is both crispy and chewy.

And, of course, the sauce.

Celebrities endorsing Sally's over the years include Paul Newman, John F. Kennedy, Gwyneth Paltrow, Gordon Ramsay and perhaps the ultimate Italian outside of Vito Corleone, Frank Sinatra.

Maybe even bigger, at least for the younger crowd, is online pizza guru David Portnoy announcing Sally's as his favorite, period, the plans point out.

Following Stamford have been additional restaurants announced in Fairfield, Norwalk, Wethersfield, Farmington and Woburn and Dorchester in Massachusetts.

Here's a timeline on current and proposed locations:

• 2020 — New Haven
• 2021 — Stamford added
• 2022 — Fairfield added
• 2023 — Woburn added
• 2024 — Wethersfield added
• 2025 — Norwalk, Dorchester and Farmington added
• 2026 - announced are Boca Raton (FL), Foxwoods, Danbury, Garden City (NY), Weymouth (MA), Cranston (RI), Concord (MA), South Windsor and Boston Seaport

The plans also mention "strategic location goals" that would place 255 Sally's in 12 states.

The plans mention total restaurants for each state:

• Connecticut — 15
• Massachusetts — 15
• New York — 25
• Pennsylvania — 20
• Maryland — 15
• Virginia — 15
• North Carolina — 15
• South Carolina — 15
• Georgia — 15
• Florida — 35
• Texas — 45
• New Jersey — 25

With 75,000-plus pizza places in the country, the market is large enough for even 1,000 Sally's in the U.S., according to the plans.