Cherry Brook Health Care Center Embraces Strategic Partnership

Cherry Brook Health Care Center Along with Parent Company New Horizons, Inc., Embraces Strategic Partnership with GENM Senior Care Consulting Group

(Canton, CT) – May 13, 2024 – Cherry Brook Health Care Center, a leading provider of exceptional short-term post-acute rehabilitation and long-term living services, proudly announces its strategic decision to unify its mission with its not-for-profit parent company, New Horizons, Inc. This move highlights Cherry Brook's commitment to optimizing its operational framework and elevating its standard of care for residents and their families.

This alignment with New Horizons, Inc. reflects Cherry Brook's unwavering dedication to its mission-driven approach and reflects its long-term vision for growth and excellence. By deepening its collaboration with New Horizons, Cherry Brook aims to enhance its operational efficiency and expand its capacity to deliver top-tier care services tailored to the unique needs of its residents. In doing so, Cherry Brook is separating from its long-standing management company, Athena Health Care Systems.

To support this strategic initiative, Cherry Brook has retained GENM Senior Care Consulting Group, LLC, a division of Masonicare, Connecticut’s largest not-for-profit senior care company. GENM will provide invaluable strategic consultation across financial, clinical, marketing, human resources, and IT support, empowering Cherry Brook to further elevate its service offerings and operational performance.

"Cherry Brook Health Care Center has always been dedicated to providing exceptional care and support to our residents and their families," said Carol Fitzgerald, CEO of New Horizons, Inc. "This strategic alignment with New Horizons and partnership with GENM marks an exciting new chapter for us, reinforcing our ability to meet the evolving needs of our community while maintaining our legacy of excellence in senior care."

Throughout this transition, Cherry Brook remains steadfast in ensuring a seamless experience for residents, families, and staff members. The facility will continue to uphold its reputation as a trusted provider in the region, delivering the same level of compassionate care and personalized attention that distinguishes it within the community.

Media Contact:

Ann Collette
Chief, Strategy
GENM Senior Care Consulting Group, LLC
203-695-2799
acollette@genmconsulting.org

About Cherry Brook Health Care Center
Cherry Brook Health Care Center a division of New Horizons, Inc., is a leading provider of exceptional senior care services, offering skilled nursing, rehabilitation therapy, and other critical services. With a commitment to compassion, dignity, and excellence, Cherry Brook is dedicated to enhancing the quality of life for its residents and their families. For more information about Cherry Brook Health Care Center and its services, please visit www.cherrybrookhcc.org.

About New Horizons, Inc.
New Horizons, Inc. is a not-for-profit organization that provides a continuum of care dedicated to enriching lives through compassionate care, innovative programs, and community engagement. With a mission to promote independence, dignity, and well-being, New Horizons operates a network of communities and services designed to meet the diverse needs of seniors, adults with physical disabilities and others facing housing and transportation challenges. For more information visit www.newhorizonsinc.org.

About GenM Senior Care Consulting Group, LLC
GenM Senior Care Consulting Group, LLC is a team of proven healthcare executives who are uniquely versed in the senior living and healthcare industry. Together they have developed multi-faceted strategies that have positively changed the course of Masonicare and positioned it for growth. GenM’s integrated resources provide consultative support to senior living communities and healthcare organizations. For more information visit www.genmconsulting.org.