Frank Sottosanti Joins Union Savings Bank In Danbury As Senior VP

**News Release Submitted by Union Savings Bank**

Nov. 5, 2024

Union Savings Bank (USB) announces that Frank Sottosanti has joined the bank as senior vice president, director of brand and innovation.

In his new role, Sottosanti is responsible for overseeing an integrated team including marketing, digital services, and payment services. The team seeks to leverage creativity and innovation to deliver a customer-centric approach in the development, delivery and sales of Union Savings Bank’s products and services. Sottosanti, as the chief architect of innovative technology including systems, software, marketing automation, and Artificial Intelligence (AI), also works with department leaders to spearhead new initiatives designed to enhance the customer experience and the bank’s operational efficiency.

Sottosanti’s experience in marketing communications and brand strategy spans more than 30 years with 15 of those focused on executive marketing across the financial services industry. He began his career in 1994 with The Coca-Cola Company in Atlanta and San Jose, Costa Rica, then held various positions of increasing responsibility with Bank of America and Wachovia Bank, both in Charlotte. Most recently Sottosanti was chief marketing officer at Transamerica in Denver, where he helped modernize the company’s brand strategy, marketing operations, and digital capabilities. Prior to that, he was a chief marketing officer at Protective Life, Birmingham, AL, and chief marketing officer at BBVA Bank, Birmingham, AL, now owned by PNC Bank in the US.
“We are excited to welcome Frank as our new director of brand and innovation,” said Chelen Reyes, President and CEO of Union Savings Bank. “His proven ability in managing and leading cross-functional teams, extensive experience in driving purpose-driven marketing strategies and delivering exceptional growth across the financial services industry aligns perfectly with our vision for the future.”

Sottosanti earned a Bachelor of Science degree in Management and Marketing, from Bucknell University, Lewisburg, PA, and an MBA in Marketing and Finance from New York University. He has also long been committed to driving community impact and fostering innovation, both through his board roles with charitable organizations and his advisory work with tech startups. As an advisory board member for Real-Time Safety Solutions and Pluto 5000, Sottosanti leverages his expertise in marketing and business strategy to help steer product development, go-to-market execution, and strategic growth. His contributions are aimed at enhancing safety in the ride-share and package delivery sectors, as well as empowering businesses through AI-powered solutions, further highlighting his dedication to advancing technology for the greater good. Sottosanti also has served as a long standing board member for the American Heart Association of Colorado for the past six years. He resides in New Canaan, CT.