Growing CT-Based Pizza Chain To Open Eatery In East Hartford

EAST HARTFORD, CT – A growing Connecticut-based pizza restaurant operation is expanding, this time to a golf course in East Hartford.

Thursday, the Town of East Hartford officially announced that Square Peg Pizzeria will be the new operator of the restaurant space at the municipally owned East Hartford Golf Club, located at 130 Long Hill St.

Square Peg plans to overhaul the dining room area of the restaurant and create "a modern, casual, and welcoming atmosphere the brand is known for," wrote the Town of East Hartford.

Square Peg has multiple locations in the state, including Berlin, Glastonbury, Storrs, Plainville, Shelton, and Vernon. It also has one location in Delray Beach, Fla.

The original Square Peg opened in Glastonbury in October 2019, launched by East Hartford native Jay Maffe, town officials said.

Square Peg’s soft opening is scheduled for the second weekend of August and it will feature a limited menu to serve golfers and guests, officials said.

The limited menu will include egg sandwiches and wraps, coffee, and more for breakfast, and Detroit-style pizza, grinders, hot dogs, and burgers for lunch and dinner.

East Hartford officials said that, after golf season, the restaurant will temporarily close for a rebuild of the kitchen area.

This will result in the installation of wood ovens, allowing for an expansion into serving the restaurant’s full menu, which is known for wood-fired, thin-crust pizza.

The temporary closure is expected to last about a month.

East Hartford leaders expressed support for the eatery's upcoming arrival.

“I want to thank everyone for your patience as we looked for a sustainable and mutually beneficial solution to the restaurant operator at the East Hartford Golf Course," said East Hartford Mayor Connor S. Martin in a release.

"I'm excited to welcome Square Peg Pizzeria home, and thank Jay and his team for their continued commitment to East Hartford. I look forward to their grand opening and hope you will join me for a slice of pizza or a hot dog soon.”

Maffe said he was "thrilled" with coming to East Hartford.

“We’re thrilled to announce our newest location, and we’re proud to be partnering with the Town of East Hartford and Troon Golf Management to bring a fresh and welcoming dining experience to the course, and the entire East Hartford community," he said.

"Following our back-of-house renovation and grand opening, we will roll out our full Square Peg menu, bringing our signature flavors and hospitality to East Hartford in a big way. We can’t wait to welcome you.”

Square Peg will also expand amenities at the East Hartford Golf Course, with exploration into indoor/outdoor dining and beverage cart attendants, officials said.