Manchester Resident to Speak at 2012 PRSA International Conference

Manchester resident Danielle Cyr will be presenting a workshop at the Public Relations Society of America (PRSA) 2012 International Conference, which will take place in San Francisco, CA from October 13-16, 2012, one of the most prestigious conferences in the public relations industry.

Cyr will present with Jessica Lyon, vice president of Co-Communications, Inc., a full-service public relations and marketing firm with offices in Connecticut and New York. Cyr serves as director of social media for Co-Communications. The workshop, Integrating Inbound Marketing Into Your Communications Campaigns, will guide attendees through developing a content-driven inbound marketing strategy that complements traditional marketing and communications programs. Lyon and Cyr will discuss inbound marketing tools and techniques, share program implementation tips and best practices, and provide a framework for measuring the success of an inbound marketing program.  The session will take place from 3 p.m. to 4:15 p.m. on Sunday, Oct. 14. 

Lyon and Cyr are frequent presenters at universities, nonprofits and business groups.  They have led public relations, marketing and social media workshops for the Connecticut Association of Nonprofits, Hartford Business Journal, Connecticut Business Expo, and PRSA’s Northeast District Conference, among other organizations.  They both serve on the Board of the Connecticut Valley Chapter of PRSA (PRSA-CVC) and are actively involved in coordinating professional development programs for the Chapter.