Sub Chain's 'Day of Giving' Turning 15 Next Week

NORTH CENTRAL, CT — A yearly event hosted by a popular national sub chain that has generated millions for charity is turning 15 next week.

It's Jersey Mike's "Day of Giving," which this year benefits Make-A-Wish Connecticut.

North central Connecticut stores include Vernon, Manchester, Glastonbury and Enfield.

There's one right smack in the center of the state in Middletown.

Other Connecticut stores include Kensington, Rocky Hill, Simsbury, Colchester, Plainville, Newington, Southington, Madison, North Haven, Monroe, Torrington, Hamden and Shelton.

On March 26, for the entire day, the profits from every sub purchase, whether in-store, online or through the app — will go to Make-A-Wish, Jersey Mike's officials said.

"The more we sell, the more we donate. It's a Jersey Mike’s thing," officials for the chain said. "Buy lunch, dinner or a catered meal and we’ll pay it all forward."

For "extra juice." Jersey Mike's will also send subs to a favorite charity or organization.

The Day of Giving is part of the chain's Month of Giving promotion and this year, the goal is to surpass the record $25 million raised in 2024. Proceeds support more than 200 local charities across the country. Jersey Mike’s Month of Giving has raised more than $113 million for local charities. All month, customers have been rounding up their tabs to support local organizations.

The Day of Giving is Jersey Mike’s busiest day of the year, with some crews arriving at 4 a.m.