​Ribbon Cutting Celebrates Launch of The RiverLane

This summer, downtown Mystic welcomed The RiverLane at 16 West Main Street, just steps from the iconic drawbridge. Originating from the heart of Essex just two years ago, this premier fashion boutique, has garnered a loyal following across generations. The celebration of its second Connecticut location was marked by a ribbon-cutting ceremony on Wednesday, August 28th with cocktails provided by Whimsically Tipsy and light bites and sweets by Coffee’s Country Market.

Owner Robin Zubretsky had the honor of cutting the ceremonial ribbon, joined by a distinguished group of city leaders and professionals, including Bruce Flax, President of Greater Mystic Chamber of Commerce.

“We welcome Robin to Mystic. It is exciting to see downtown continue to evolve with The RiverLane, a boutique that embodies the spirit of community” shares Flax.

In addition to a diversified assortment of statement pieces and casual everyday wear, The RiverLane’s team of stylists can help choose the perfect attire for any occasion, from a bridal event to a destination vacation, or even an entire wardrobe refresh. From the moment you step into the store, the atmosphere is transformative. Expect a warm welcome, and if you like, enjoy a glass of bubbly. The aim is to encourage relaxation and inspiration while delighting in the vibrant colors, patterns, fabrics, and designs.

"Our summer opening has exceeded our expectations," says Robin Zubretsky, owner of The RiverLane. "We're enjoying every moment of connecting with our Mystic shoppers and welcoming those who travel here to experience our personalized, one-of-a-kind service."

About The RiverLane
A woman-run business, The RiverLane was founded with a desire for a welcoming shop that makes every day feel like cause for celebration. With more than 50 brands and an emphasis on quality and versatility, it’s our mission to be your easy-to-shop oasis in an atmosphere designed for connection. It is not just a boutique, but a destination.