The RiverLane Opens Second Connecticut Location in Downtown Mystic

The RiverLane is set to open its second Connecticut location at 16 West Main Street, Mystic, near the drawbridge connecting both sides of downtown divided by the Mystic River, in early August. Since its inception in the heart of Essex approximately two years ago, The RiverLane has established itself not only as a premier fashion boutique, but as a destination for multiple generations. Like the flagship Essex shop, the Mystic location looks to be the meeting place for hitting pause and finding genuine retail therapy, offering the community the same high-quality, curated, hard-to-find brands and versatile fashion accessories, along with personalized styling, pop up events, and exclusive trunk shows.

“We’re excited to open our doors and greet Mystic shoppers with an easy-to-shop destination that makes finding that perfect outfit fun, and relaxing” says Robin Zubretsky, owner of The RiverLane. “After a successful Essex opening, we’ve seen that there is a desire for an elevated shopping experience - one that is enjoyable, personalized, and invites connections and confidence for all.”

“Every location is different,” continues Zubretsky, who loves everything Mystic has to offer, from great restaurants and bakeries to other retail clothing and gift stores. “We look forward to getting to know the Mystic customer and providing nearby residents one more option for an amazing shopping experience.”

In addition to a diversified assortment of statement pieces and casual everyday wear, The RiverLane’s team of stylists can help choose the perfect attire for any occasion, from a bridal event to a destination vacation, or even an entire wardrobe refresh. From the moment you step into the store, the atmosphere is transformative. Expect a warm welcome, and if you like, enjoy a glass of bubbly. The aim is to encourage relaxation and inspiration while delighting in the vibrant colors, patterns, fabrics, and designs.

The new store will be located in an 810-square-foot space uniquely designed for The RiverLane brand. Customers will no longer need to go to the second floor of Bloomingdales or the fifth floor of Saks Fifth Avenue to find their next outfit — it’s right here in Mystic.

About The RiverLane

A woman-run business, The RiverLane was founded with a desire for a welcoming shop that makes every day feel like cause for celebration. With more than 50 brands and an emphasis on quality and versatility, it’s our mission to be your easy-to-shop oasis in an atmosphere designed for connection. It is not just a boutique, but a destination.

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