Business & Tech
Starbucks Location In Stratford Could Close: Report
Starbucks is closing approximately 90 locations across the country as part of a new company strategy.
STRATFORD, CT — A Starbucks location on Barnum Avenue in Stratford is one of the approximately 90 locations across the country that could be closing next year as part of a new company strategy, according to USA Today.
USA Today reported that CEO Brian Niccol announced on an earnings call this week that Starbucks will be phasing out its pick-up only store model in 2026.
Niccol said the "Starbucks Pick Up" venture that was launched in 2019 was no longer compatible with the coffee chain's plan to get "back to Starbucks," according to USA Today
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"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand," Niccol said on the call, according to USA Today.
USA Today reported that some locations face permanent closure, while others will be converted into traditional coffeehouses at a later date.
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The Stratford store on Barnum Avenue is the only “pick up” location listed in Connecticut, according to USA Today.
A Starbucks spokesperson told the New Haven Register that no decisions have been made yet regarding which locations will be closed or renovated.
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