Business & Tech
Act Kindly and Get a Free Breakfast Sandwich
McDonald's Twitter.com promotion for the new low-cal Egg White McMuffin is challenging customers to act kindly, then tweet about it.

Kindness may be it's own reward, but it's nice to get a token of appreciation. That is the message behind the unusual social media promotion by McDonald's, which offers customers a coupon for an Egg White Delight McMuffin when they perform an act of kindness – and tell the world about it.
Of course, they have to go to Twitter.com and tweet @McDTampaBay to say what that kind act was and include the tag, #BeDelightful.
McDonald's "Be Delightful" campaign runs through the month of May.
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Here are just some of the random acts of kindness tweeted across Tampa Bay by this offer of a free Egg White Delight. Of course, this contest runs on the honor system:
- @cfischer69: Carried a tray at @sweettomatoes for a grandma having a struggle with her grandson. #BeDelightful
- @sheilacakes7: I let 10 people go ahead of me through security at the airport. #bedelightful
- @leeclewis43: My random act of kindness I help a 91 one year old lady pump gas. #BeDelightful
- @the3pete: You would be so proud of me! I helped my neighbor mow her lawn. #BeDelightful.
Here are some nearby McDonald's for redeeming those coupons:
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1.) McDonald's, 13875 Walsingham Rd, 727-595-7582;
2.) McDonald's, 1590 Missouri Ave N, 727-584-3122;
3.) McDonald's, 7901 Ulmerton Rd, 727-531-4841;
4.) McDonald's, 7480 Starkey Rd, 727-398-1022.
What do you think about this promotion? What act of kindness will you perform, and then tweet for a coupon? Let us know in the comments below.
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