Playboy Relocating Corporate Headquarters From L.A. To FL

MIAMI BEACH, FL — Playboy will relocate its global corporate headquarters from Los Angeles to Miami Beach.

The headquarters for the men’s lifestyle and entertainment brand will be located at the first-ever Class X office building, The Rivani, led by real estate developer Robert Rivani. The Rivani is an ultra-luxury modern office space offering a mix of wellness, design and hospitality businesses and amenities.

"Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy's next chapter," Ben Kohn, CEO of Playboy, Inc., said. "Our vision is to create world-class content and experiences that resonate globally, and Miami Beach provides the perfect environment for that ambition. The city of Miami Beach has been an outstanding partner throughout this process — its vibrancy, pro-business approach, and quality of life make it an extraordinary home for our employees and for our future."

When the company makes the move to Florida, it also plans to to open a new Playboy Club in Miami Beach with an unnamed “leading hospitality company,” according to a news release.

The club will feature a world-class restaurant and a members-only space inspired by the Playboy Mansion.

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The relocation will also include the establishment of state-of-the-art content studios in Miami Beach to support Playboy's growing creator network.

These facilities will produce original multimedia content across digital platforms, including podcasts, photography, and other media ventures, further reinforcing Playboy's position at the intersection of culture, entertainment, and lifestyle.

"As Miami Beach continues to establish itself as one of the premier cities in the world to live, work, and conduct business, we are thrilled to welcome Playboy's global headquarters,” Joseph Magazine, Miami Beach city commissioner, said. “This move is expected to bring a significant number of well-paying jobs to our city, and it reinforces our commitment to fostering innovation, cultural vitality, and economic growth in partnership with one of the most iconic brands in history."