'It's Not Us, It's You': Miami Beach Tries To Dump Spring Break

MIAMI BEACH, FL — The City of Miami Beach seems to not want spring break anymore, but will beachgoers get the hint?

The city recently expressed its sentiments that spring break in the city "is not working anymore" through a public service announcement shared to YouTube. In part of the 1-minute clip, headlines were depicted to reflect shootings and fatalities that occurred during spring break in March 2023.

"That was our breaking point, so we're breaking up with you," a woman in the video said.

To prepare for what could be a surge in spring breakers, Miami Beach will implement:

• Curfews
• Bag checks
• Restricted beach access
• DUI check points
• $100 parking
• Strong police presence

This falls in line with new protocols set by Gov. Ron DeSantis. The Florida Highway Patrol said Tuesday there will be an increase in law-enforcement personnel statewide including at Miami, Daytona and Panama City beaches.

“Florida may be popular for spring break, but it is inhospitable to criminal activity," DeSantis said in a news release. "Florida does not tolerate lawlessness and chaos. I am directing state law enforcement agencies to provide additional personnel and assets to local entities to ensure that they have the resources they need to keep the peace over spring break."

The FHP said 17 law-enforcement agencies requested the deployment of 140 state troopers to their jurisdictions during spring break. Additionally, the FHP said 24 Quick Response troopers will be sent to Bay, Volusia, Broward and Dade counties for immediate response to incidents.

Related: As No. 1 Spring Break Destination, FL Braces For Influx Of Visitors

Last week, Florida was deemed the No. 1 spring break destination by travel agency AAA. According to AAA, March and April cruise bookings increased by 28 percent compared to 2023. The agency reported a 60 percent influx in cruises departing from South Florida.

“Florida has become a top U.S. destination. Americans continue to both relocate and visit here in record numbers. Under the leadership of Governor DeSantis and his free state of Florida governance, the tourism demand has simply exploded," Florida Department of Highway Safety and Motor Vehicles Executive Director Dave Kerner said in the release.

"But Florida is a law-and-order state, as well. At the direction of Governor DeSantis, our state troopers will deploy both here in Miami Beach and statewide to assist local law enforcement in keeping our residents and visitors safe this spring break season.”