Business & Tech
Orlando Store Manager receives CVS Health recognition
Jeffrey Martinez awarded 2024 National Paragon Award for business leadership and customer service

Jeffrey Martinez, Store Manager at the CVS Pharmacy on 12077 South Orange Blossom Trail in Orlando, was awarded a 2024 National Paragon Award from CVS Health. The annual Paragon Awards recognize the best of the best among CVS Health’s colleagues and are among the highest honors awarded by the company.
Paragon Award recipients are chosen for their commitment to company values and for their dedication to fulfilling CVS Health’s purpose: bringing our heart to every moment of your health. At the same time, they have demonstrated their ability to deliver outstanding business results, lead their teams to excellence, and make substantial contributions to the communities where they live and work. They are considered role models for the entire company.
A CVS Pharmacy colleague since 2011, Martinez is an outstanding leader who has made a significant impact within his Orlando-area district. He is always willing to learn about ways to continuously improve service and operations at his store and welcomes sharing his skills with other managers and colleagues as a peer mentor and leadership coach.
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Martinez is a native of Colombia and is proud of his Hispanic heritage. He championed the expansion of CVS y Mas elements in the district and is committed to ensuring his store offers the products and services the growing Hispanic community is looking for. Martinez is customer obsessed and serves as a role model for his team and others in the district.
“Jeff is known for going above and beyond to serve his customers, coach his team and support his community,” said Asim Bhatti, District Leader for CVS Pharmacy. “His positive attitude and willingness to help others are unmatched and we are grateful for his dedication. He is always willing to take on a challenge – whether big or small – and his leadership has resulted in a great shopping experience for our customers.”
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Every year, CVS Health honors Paragon Award winners from its thousands of store managers, pharmacists, nurse practitioners and pharmacy benefits management employees. The winners were nominated by their supervisors and eventually voted on by CVS Health’s senior leaders. The 2024 Retail Paragon Award winners are being recognized in October as part of the company’s American Pharmacist Month and National Customer Service Week activities.