Act Kindly and Win a Free Breakfast Sandwich

Kindness may be it's own reward, but it's nice to get a token of appreciation, too. That is the message behind the unconventional social media promotion by McDonald's, which offers customers a coupon for an Egg White Delight McMuffin when they perform an act of kindness – and tell the world about it.

Of course, they have to tweet @McDTampaBay to say what that kind act was and include the tag, #BeDelightful.

McDonald's "Be Delightful" campaign runs through the month of May. The coupons must be redeemed by Dec. 31., 2013.

Here are just some of the random acts of kindness tweeted across Tampa Bay by this offer of a free Egg White Delight. This contest obvously runs on the honor system:

•  @cfischer69: Carried a tray at @sweettomatoes for a grandma having a struggle with her grandson. #BeDelightful
• ‏@sheilacakes7: I let 10 people go ahead of me through security at the airport. #bedelightful
• @leeclewis43: My random act of kindness I help a 91 one year old lady pump gas. #BeDelightful
• ‏@the3pete: You would be so proud of me! I helped my neighbor mow her lawn. #BeDelightful.

Here are some nearby McDonald's for redeeming those coupons:

What do you think about this promotion? What act of kindness will you perform, and then tweet for a coupon? Let us know in the comments below.

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