3 Popular Food Brands Join Forces to Help Local Restaurants

Three popular food brands are joining forces this summer to give $10,000 to five local restaurants in celebration of National S'mores Day: Hershey's, Jet-Puffed, and Honey Maid.

The trio is calling on small, hometown restaurants and their staff to showcase their favorite S'mores dessert on their menu (new or existing) for a chance to win one of five $10,000 prizes. Restaurants have until Monday, August 24th to enter.

"We wanted to say thank you and bring attention to all of those local restaurants who have been affected. We want to provide some relief while celebrating these restaurants, their recipes and their love of S'mores." said Bill Maclean, senior marketing director, Hershey's brand.

"On average, Americans have made two S'mores since the beginning of the pandemic1. We are all looking for comfort and connectivity right now! Restaurants, specifically small and independent restaurants, have so many memories and tradition imbedded in them and it's time to give back to that community" said Allison Kelly, associate marketing director, Jet-Puffed brand.

"The pandemic has hurt nearly every industry. When we considered who we wanted to give back to, we looked at what matters most to people right now – family, friends, connection. S'mores embody summer fun and connectivity. Restaurants do the same!" Said Steven Saenen, marketing director, Honey Maid brand.

The rules to enter for businesses are:

1. Post a picture or short video to Instagram or Twitter showcasing your most creative S’mores recipe. The treat MUST at least be made with Hershey’s Milk Chocolate, Jet-Puffed Marshmallows and Honey Maid Graham Crackers or Graham Cracker Crumbs - the classic S’mores ingredients!
2. Make sure to tag @hersheys @kraftjetpuffed @honeymaidsnacks and use the hashtag #SmoresGivesBackContest. For the caption of the posted photo or video, tell why your restaurant deserves to win a prize, and how the prize would be used to impact the restaurant and its employees.
3. No Purchase is Necessary to enter. For full details of eligibility and entry, including judging criteria, see the Official Rules. Contest ends 11:59:59 PM EDT on August 24, 2020. Void where prohibited. Must be age of majority or older to enter. Entries submitted on behalf of restaurants.

Find more information at smoresgivesback.com.

Follow Carlos Hernandez on Twitter @CarlosEats or visit him at CarlosEats.com