Brilliant Earth Opens New Showroom In Midtown Tampa

TAMPA, FL — Brilliant Earth Group Inc., an innovative, digital-first jewelry company and global leader in ethically sourced fine jewelry, announced the opening of its 28th showroom.

Located in Midtown Tampa, the ground-floor showroom welcomes customers looking to choose a special piece from a broad selection of ethically sourced diamonds and fine jewelry.

“The community of Midtown Tampa is an exciting new retail destination for our brand,” said
Kathryn Money, senior vice president of merchandising and retail dxpansion. “Tampa is one of the nation's fastest-growing cities in the Southeast, where technology, entertainment and modern living intersect, allowing us to broaden our reach and provide our customers with a unique in-store experience, complimented by Brilliant Earth’s digital capabilities.”

The showroom’s floor-to-ceiling glass windows allow customers to be at the center of all the
activities offered in the Midtown Tampa shopping destination. The modern neighborhood
is known as a destination for urbanites looking to live, work and socialize in a community that
offers popular restaurants, wellness destinations and experiential events, making it a magnetic
destination for Gen Z and Millennials.

Brilliant Earth’s latest showroom offers an environment to shop for coveted jewelry pieces including engagement and wedding rings, fashion and cocktail rings, earrings, pendants and bracelets. Fine jewelry selections include on-trend styles such as tennis bracelets and engravable name-plate necklaces, a must-have for self-expression and gifting just in time for Mother’s Day.

Reflective of its mission to create a more transparent, sustainable and compassionate jewelry industry, Brilliant Earth’s jewelry features Beyond Conflict Free Diamonds, lab diamonds, ethically sourced gemstones and recycled precious metals.

Brilliant Earth offers a personalized one-on-one experience wit h jewelry specialists, supported by innovative online capabilities, including product visualization, design-your-own ring and ring-stacking options. Customers can shop for Brilliant Earth’s ethically sourced jewelry how and where they want, in-person or online.

Based in San Francisco, California, and Denver, Colorado, Brilliant Earth was founded by Beth Gerstein and Eric Grossberg in 2005. Brilliant Earth now has 28 showrooms and services customers in more than 50 countries worldwide.

For more information on Brilliant Earth or to browse the full product assortment, visit BrilliantEarth.com.