Locals search for a diamond engagement ring using their cell phones

Buying an engagement ring can be a daunting task. But instead of letting the cost of a diamond ring put their engagement on hold, local couples now have a new way to find a ring to put on her finger.

They’re using location-based, mobile gaming technology.

“We wanted to do something for the community that nobody else was doing” said Carter Clark of International Diamond Center. “By embracing this new technology, we’re able to give away a beautiful diamond ring in a way that’s fun for everyone.”

International Diamond Center is the first Tampa Bay jeweler to partner with the Google-backed mobile gaming company, SCVNGR. By developing a location-based game accessible via mobile phone, International Diamond Center is giving couples the ability to solve riddles from their cell phones at locations all over the city to earn points for the chance to win $15,000 ArtCarved diamond ring.

 To sign up, couples are required to submit their love stories at www.TampaBayDiamondDash.com. The grand prize diamond ring is currently on display at International Diamond Center along with details on how to play. International Diamond Center is located at 3969 Ulmerton Road in Clearwater.

EVENT LOGISTICS:
- Event Name: Tampa Bay Diamond Dash 
- When: Saturday, November 5, 2011 @ 11 a.m. (Race officially starts at 12 p.m.) 
- Description: A one-day, real world treasure hunt through the Tampa Bay area  
- Prize: $15,000 ArtCarved diamond ring
- Where: Jannus Landing (200 1st Avenue N - St. Petersburg, FL 33701) 

ADDITIONAL IMPORTANT DETAILS:
- Over 200 couples will answer riddles and complete challenges right from their cell phones as they follow clues throughout the city. 
- It’s completely free to play.  - Following the event (around 2 p.m.), there will be an awards ceremony at Push Ultra Lounge (128 3rd Street South - St. Petersburg) where the winners will be announced.  - Register and find more information at: http://TampaBayDiamondDash.com/. 

On Saturday, November 5th, the Tampa Bay Diamond Dash participants will meet in downtown Tampa to begin the hunt. Teams of two will use their mobile phones to complete challenges at locations throughout the city in hopes to win $15,000 ArtCarved diamond ring.