Nielsen Executive to Discuss Digital Advertising and Measurement Trends at Business Forum

Robert McCann to reveal insights for companies hoping to maximize visibility, increase sales, and engage more customers online next year

At the next Walgreens Bayside Business Forum, Executive Vice President Robert McCann of Nielsen, a leading global provider of insights and analytics around what consumers watch and buy, will deliver a presentation on trends in digital marketing and measurement and how area businesses can align their 2012 strategies to capitalize on them.
 
“As companies plan their marketing activities for next year, understanding how to gain competitive advantage in a rapidly changing online and mobile environment, measure results, and adjust to improve performance is essential,” said Maling Ebrahimpour, dean of the College of Business at USF St. Petersburg.

The Walgreens Bayside Business Forum is presented by the Dean’s Advisory Council of the College of Business at USFSP. The series focuses on interdisciplinary collaborations that are shaping Florida’s business future.

Walgreens Bayside Business Forum | Marketing and Measurement in a Digital World:
What's Hot, What's Not for 2012
Friday, November 4 | 7:30 a.m. to 9:00 a.m.
Franklin Templeton, 100 Fountain Parkway North (Building 100), St. Petersburg, FL

The forum is free and open to the public. Continental breakfast and coffee will be served. Seating is limited, so reservations are requested. To RSVP, please call (727) 873-4992 or e-mail bbf@stpete.usf.edu by Thursday, November 3.

About the College of Business at USF St. Petersburg
The College of Business at USF St. Petersburg is accredited by AACSB International - The Association to Advance Collegiate Schools of Business, the premier accrediting body for schools of business worldwide. Less than one-third of U.S. business schools are AACSB accredited. The MBA Program at USFSP is the only program in the State of Florida that has been ranked among the world’s top 100 programs in terms of Corporate Social Responsibility.