Politics & Government
Fulton County Unveils New Logo
The new look is the first rebranding overhaul undertaken by the county since 1989.
FULTON COUNTY, GA — Fulton County kicked off 2019 with a new image, as it unveiled the first update to its logo since 1989.
This update, which was adopted in October 2018 by the Fulton County Commission, includes a redesign of the county’s oak tree logo featuring fresh design elements and a new color palette emphasizing blue and orange. The logo and rebranding efforts were developed by county staff.
“Fulton County is a big deal. It's important that our logo reflects a community that is a leader in the region nationally and even internationally,” said Fulton County Chairman Robb Pitts. “We have a great team doing great things, and it’s time for a fresh image.”
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The new logo keeps the county’s long-running symbol of the oak tree, which is a "symbol of strength, growth and dependability," the county said. The oak symbol dates back several decades and has seen many iterations. The tree is now surrounded by an open circle emphasizing Fulton County government’s inclusiveness and transparency, with curves inside the circle denoting forward momentum.
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“Citizens will see a refreshed Fulton County brand that looks forward into a future that is focused on service,” Fulton County Manager Dick Anderson added. “Importantly, this branding was completed with internal resources to minimize taxpayer investment.”
Over the coming months, the new branding will be phased in across the organization, in signage, printed materials, and all other visual communications. The redesign will also inform elements of the redesign of Fulton County’s new website.
“Fulton County is a modern, transparent and inclusive government, and our new branding reflects that,” said Jessica Corbitt-Dominguez, Fulton County’s director of external affairs. “I’m proud of our team’s work in taking on this important project for the benefit of our residents and employees.”
Logo via Fulton County
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