Howell Takes Over As Chairman Of WFCA Board

Dean Howell, president of MODA Floors & Interiors, has been elected chairman of the board of the World Floor Covering Association. Howell has been a member of the board since 2013.

Howell spent 18 years in the corporate world working for The Trane Company and Home Depot, where his service took him and his family abroad for seven years in Belgium, China, France, and the Netherlands. This experience deepened their love for architecture, building materials, and
interior design.

After fulfilling their corporate career goals, the Howells settled in Atlanta and researched their next challenge. Interested in the idea of owning a small business together with his wife Janice, they discovered an opportunity to purchase a flooring and window covering franchise with
Nationwide Flooring and Window Coverings. Their corporate business experience in sales, operations, and customer service, coupled with their natural interest in interior design, made the opportunity a perfect fit.

The Howell’s business thrived, and it soon became one of the top franchises in the country. However, when the unstable economy caused the franchisor to go out of business, they put their industry experience into converting the franchise in 2009 into an independent flooring and
interiors company, MODA Floors & Interiors.

When defining their business, they drew inspiration from their time overseas. Captivated by European design, architecture, and materials, they wanted their business to express cutting-edge style and European flair. “Moda,” the Italian word for fashion, personifies the business focus on staying a step ahead in design, installation, and service.

“It has always been an honor to serve the WFCA, whether on the board, or now as board chair,” Howell said. “It is a responsibility I take very seriously. This organization and its membership drive change and make things happen for the greater good far beyond what individuals could do on their own. I am eager to continue the momentum of my predecessors who have led this association to new heights.”

The World Floor Covering Association is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors, and allied service providers throughout North America.