Ice Cream For Breakfast: Help Jeni's Buckhead Set A World Record

ATLANTA, GA — So, you drink milk for breakfast. Right?

Jeni's invites you to come on in and let them freeze it for you Saturday.

Jeni's Splendid Ice Creams will attempt to set a new world record for most people eating ice cream for breakfast on Saturday, which is national "Eat Ice Cream for Breakfast Day."

To be included in the count, all you have to do is post a picture of you eating ice cream between 9 a.m. and noon Saturday with the hashtag "#IceCreamIsBreakfast." Sales at Jeni's stores will not be counted toward the world record, and the ice cream does not have to be from Jeni's, a representative of the company said.

But if you do want a scoop from Jeni's, the Avalon location, 800 Avalon Blvd., will open at 9 a.m. The company says it is expecting its usual line of pajama-clad customers Saturday morning.

Jeni's has celebrated "Eat Ice Cream for Breakfast Day" for six years now, a representative of the ice cream brand said. Every year, customers line up outside Jeni's stores across the country for an early morning scoop in their pajamas.

With their goals set high, the ice cream team has gone above and beyond this year. The world record attempt has become a youthful, almost cartoonish, celebration of ice cream, a representative of Jeni's said. Things are all turned around anyway, so why not have ice cream for breakfast?

People should enjoy ice cream, the representative said. Saturday's festivities should feel like being a kid again, planted in front of the TV watching cartoons and eating a massive plate of sugary breakfast.

To set this scene, Jeni's released its annual breakfast-themed flavor, "Maple Soaked Pancakes." The limited-release flavor is flying off the shelves, a Jeni's representative said, but there will be plenty to accommodate Saturday's crowd. Last year's flavor, "Everything Bagel," was equally as popular, the company said, and some customers have taken to social media to ask for another appearance of the bagel flavor.

The brand also released an upbeat song called "Ice Cream for Breakfast," made by the Berlin-based duo who produced a Yo Gabba Gabba song with Biz Markie.

"Eat Ice Cream for Breakfast Day" started in the United States in 1960 when Florence Rappaport, a mother of six in Rochester, New York, made ice cream for breakfast a family tradition, according to National Today.

If Buckhead is a bit of a hike for you on a Saturday morning, here are more Atlanta locations to consider when you roll out of bed for your scoop (or two?):

• Westside Provisions — 1198 Howell Mill Road, Atlanta
• 702 Cleburne Terrace NE, Atlanta
• Krog Street Market — 99 Krog Street NE, Atlanta
• 925 Garrett Street, Suite H, Atlanta

Patch Editor Emily Rahhal contributed to this article.