Retailer 'South Moon Under' Opens Thursday In Buckhead

ATLANTA, GA -- Fashion e-commerce and brick & mortar retailer South Moon Under is set to make its Buckhead debut on Thursday. Aug. 31. The Shops Around Lenox location will open its doors at 10 a.m., offering mystery gift cards that could be worth up to $500 to the first 50 customers in line.

The new 3,400-square foot store will be the first Atlanta South Moon Under store to sell menswear, the business said in a news release. (SIGN UP: Get Patch's Daily Newsletter and Real Time News Alerts. Or, if you have an iPhone, download the free Patch app.)

The Buckhead store joins South Moon Under’s other two metro Atlanta locations at Alpharetta's Avalon and Midtown's Ponce City earlier this year.

“As forecasted, Atlanta has proven to be a successful foray into South Moon Under’s expansion into the southeast,” CEO Michael Smith said in a statement. “We’re looking forward to continuing the growth of our brand presence in Atlanta as well as introducing our menswear offerings to a stylish set of regional consumer.”

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South Moon Under is a multi-brand boutique known for in-house brands and designer imprints. Male shoppers at the Buckhead location will see brands such as Faherty, Tailor Vintage, Joe's, Normal Brand and Alternative Apparel.

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