McDonald's to Tweak Drive-Thru Approach

Written by Steve Burns (Editor)

McDonald's, which has several outlets throughout Southwest Atlanta, is tweaking its drive-thru approach to keep pace with its competitors.

According to media reports, the fast-food giant will be adding a third drive-thru window to speed things up. Called Fast Forward Drive-Thru, the revamp will begin appearing in McDonald’s stores in 2014, according to a report in Bloomberg.

The second window also will be a pick-up window, with customers still paying at the first stop.

Drive-thru commerce is vitally important to McDonald's, generating as much as 70 percent of its sales, according to a comment in the Bloomberg report. However, McDonalds trails Wendy's and Taco Bell in drive-thru times, the report said.

Social media may be a factor in pushing McDonalds into the move. 

“I HATE when McDonald’s makes me pull out of the drive thru line and wait in a parking spot like a chump,” @EmLynnClements posted on Nov. 14 on Twitter, according to Bloomberg.


-- What do you think about this move by McDonald's? Are you a drive-thru user? Tell us in the comments below.