Upscale Carmike Theater Planned for Scenic Highway

Construction will begin soon on a new Carmike Cinemas complex just south of Lawrenceville, the company announced Feb. 28.

The new Carmike 13 will be an anchor tenant of a 43-acre multi-use development to be constructed at the corner of Scenic Highway 124 near Webb Gin House Road, according to a recent statement.  The development will be across from The Avenue, with the goal of attracting top-tier shops, restaurants and commercial properties.

The theatre will feature stadium style seating, with high back rocking luxury seats with retractable arm rests. The rooms will be equipped with wall-to-wall screens, as well as DLP Digital projection and digital sound.

On top of that, the theatre will have an upscale lobby and multiple concession areas featuring Coca-Cola Freestyle drink centers.

The “BIGD” auditorium features a wall-to-wall screen measuring over 81-feet wide and three stories tall. To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1 surround sound. The audio system is a revolution in sound technology, according to Director of Marketing Terrell Mayton, with DIGITAL audio processing supported by quad-amplified, 4-way speakers and 21-inch subwoofers.  

A smaller Carmike is currently located off of Scenic Highway. A BIGD theater also opened in 2012 off Highway 316 in Barrow County.