New Names for Gwinnett Center Venues (ICYMI)

The Gwinnett Center, which hosts concerts, trade shows and theatrical performances, has reached an agreement to change its name.

The Duluth venue will change its name to the Infinite Energy Center, according to a Friday news release.

The deal was approved by the Gwinnett Convention and Visitors Bureau Board of Directors. Under the contract, Infinite Energy, a natural gas and energy company, will purchase the official naming rights over the next 20 years for $18 million.

Each individual venue also will re-named:

• The 13,000 seat Arena at Gwinnett Center, which hosts sporting events, concerts and other large events, is now the Infinite Energy Arena.
• The 50,000-square-foot Gwinnett Convention Center exhibit hall, featuring 23 meeting rooms and a 21,600-square-foot grand ballroom, is now the Infinite Energy Forum.
• The 708-seat Gwinnett Performing Arts Center, used for dramatic stage productions, intimate concerts and corporate presentations, has been re-named the Infinite Energy Theater.

“We are thrilled to announce our new name,” Joseph Dennis, general manager of the newly named Infinite Energy Center, said in the news release. “We feel that this partnership will increase the level of impact that Infinite Energy Center has on the local and national level.”

New signs are expected to be up by fall.

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