Free Admission To Civil Rights Center, Thanks To Coke

ATLANTA -- The Coca-Cola Foundation is making a $1 million donation to the National Center for Civil and Human Rights to allow free admission for the tens of thousands of people coming to Atlanta for Super Bowl LIII over the next few weeks. The grant will allow free admission for anyone visiting the civil rights landmark starting Monday, Jan. 28 through the end of February.

“There is no better way to celebrate this exciting moment in Atlanta’s history than to give back to our hometown,” said Helen Smith Price, president of The Coca-ColaFoundation. “We are proud of our city’s remarkable civil and human rights history and are pleased to offer residents and visitors alike the opportunity to learn more about how diversity, inclusion and unity are central to the story of modern Atlanta.”

Pepsi currently has a huge marketing presence in Coca-Cola's back yard as the official soft-drink sponsor of the NFL and Super Bowl LIII.

Image Susan Darnell

Mercedes-Benz Stadium and other downtown venues and sites are now adorned with the Super Bowl LIII logo. Road closures have begun in downtown and midtown Atlanta, as a host of events are set to begin ahead of Super Bowl Sunday. City leaders insist Atlanta is ready for what is arguably the world's biggest sporting event, though the federal government continues to be partially shut down, fueling concerns of long lines at Hartsfield-Jackson Atlanta International Airport.

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Main image Peggy Shaw