Business & Tech
Jim Beam Goes Single Barrel
Deerfield based distiller offers single barrel bourbon despite 200-year double-barrel tradition.
After more than 200 years of making bourbon in multiple barrels, Deerfield based Jim Beam will offer a single barrel bourbon to help capture the upscale market, according to a story in Crain’s Chicago Business.
"We understand there is a growing demand for premium bourbon options," Dan Cohen, a spokesman for Beam Inc.'s bourbon brands, said in the Crain’s story. "We feel the time is right to utilize this process for a single-barrel Jim Beam." The new product is due on the market in March.
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