'Hidden Gem': Flossmoor Unveils New Marketing Campaign

FLOSSMOOR, IL — A new marketing campaign aimed at bringing new residents to Flossmoor has been unveiled. "Discover Flossmoor" fulfills four main goals, according to a village of Flossmoor staff memo sent to the board of trustees earlier this year.

"1. Get Flossmoor on people’s radar if they’ve never heard of it before. 2. Separate Flossmoor from Homewood-Flossmoor to those who may be aware already. 3. Reach audiences that have an appreciation of culture, diversity, inclusion, community pride, and the arts. 4. Catch the eye of people, whether on a Metra platform, website ad, or magazine."

"Flossmoor truly is a hidden gem," Mayor Paul Braun said. "Folks are struck by the beauty of the town and the friendly, welcoming attitude of our residents when they visit. This marketing campaign will help build awareness and encourage folks to learn a little more about our community."

It's aimed at families looking for a permanent home, ones who are likely selling a starter home or condo and "looking to move up," the memo said. "The feel of the campaign is warm and welcoming and evokes a place you’ll want to call home."

Braun said as a "small community," Flossmoor is "probably not going to be well known" to the potential buyers, millennials and Gen Xers in the city of Chicago looking to leave the city for more space and a larger home.

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"A hidden gem with best-in-class schools, one-of-a-kind architecture and easy access to the city, Flossmoor is the community you want and so much more," the Discover Flossmoor website proclaims.

The campaign comes at an initial budget of $13,500 — a mix of digital and social media advertising and physical ads on Metra train platforms and in magazines. It was built through a partnership the village has with the Tiny Bold Creative marketing agency and a group of advisors that includes Braun and Trustee Jim Mitros.

"We're looking to draw new residents who are looking for a home in the Chicago suburbs with great schools, opportunities for recreation and culture, and easy access to Chicago," Braun said.

About $7,500 of the campaign will be split between digital and social media advertising, while $6,000 will be dedicated to the Metra platforms, the memo said.