Small Business Saturday 2025 In Naperville: Where To Find Sales, Deals

NAPERVILLE, IL — Saturday, Nov. 29, is a crucial day for independently owned local businesses in Naperville. It’s Small Business Saturday, the kickoff to “shop small” events that emphasize the power of dollars spent in local communities.

Founded by American Express in 2010, Small Business Saturday is sandwiched between the major Black Friday retail shopping holiday, which tends to favor national brands, and Cyber Monday, an online shopping event that this year takes place on Dec. 1.

The stakes for small businesses are higher than ever this holiday shopping season. They have faced increased operating costs, supply chain disruptions and overall market uncertainty. Unlike large big box retailers, they often lack the financial resources and operational flexibility to easily absorb increased costs.

Below is a list of downtown Naperville businesses, many of which will offer sales in this year's event:

• Amber Waves
• Anderson's Bookshop
• Anderson's Toyshop
• Artistic Creations Salo
• Avocado Theory
• Bangkok Village
• BK Jewelry
• Bows & Babes
• Cinnaholic
• Cookie Dough Creations
• Costello Jewelry Co.
• C'zar Salon & Spa
• Dash of Nash
• Emily Cummings Photograph
• Empire Burgers & Brew
• Everdine's Grilled Cheese Co.
• Faherty
• Features Bar & Grill
• Frey Orthodontic
• Henczel’s Barber Shop
• IVME Wellness + Aesthetics
• Jackson Avenue Pub
• Jin 28
• Kilwin's
• Lauren Collander Interiors
• The Lantern
• Lena Rose Beauty
• Lennon's
• Munchies Plus
• Naper Nuts & Sweets
• Naperville Running Company
• Northcott Liquorette
• Peace
• Pinot's Palette
• Peanuts Bar & Grill
• Potter’s Place
• Pronto's Italian Sandwiches
• Pure Health & Wellness
• Quigley's Irish Pub
• Realm Hair Collective
• Riverwalk Family Dental
• Radiant a med spa
• Salon Star
• SaraBoo Creek
• Shyft
• Simply Sweet Salon
• Tasting deVine Cellars
• Ten Up
• The Alice Chin Team
• The Apartment by Costello Jewelry Company
• The White Sheep
• Two Boston's
• Uni Uni
• U Sushi Club Rotary
• Viceroy Indian Cuisine
• Allegory
• Ashlee Cole Photography
• Bella Lash Studio and Head Spa
• Dean’s Fine Clothing
• Elevated Headshots
• Face Foundrie
• George & Fred
• Hot Yoga Naperville
• IKKAI Japanese
• J&M Hair Studio
• Liam Brex Kitchen Design
• Little Luxuries
• Mila Cralia Photography
• The Lash AnaLyst
• Top Fashion – 233 S. Main St.
• Advanced Wellness of Main Street
• Concierge Aesthetics & Plastic Surgery
• Pure Barre
• Adam J Hair Affair
• Aerial Fitness
• Barber Haus
• Beidelman Furniture
• Boutique Poppy
• Cornerstone Barbershop
• Elegance Nail Spa
• Enigma Escape Room
• Fiamme
• The Gallery
• The George
• HerBeauty Hair Studio
• Hizemans
• James & Sons Fine Jewelers
• Karisma Boutique
• Le Chocolat du Bouchard/Bistro du Bouchard
• Little Barn Baby
• The NOW Massage
• Perfection Beauty by Karen
• Pottery Bayou
• Pronto Italian Sandwiches
• Purple Dog Records
• Rani’s Nails
• Standard Goods
• Sweetwaters Coffee & Tea
• Tapville Social
• Temptinn
• The Gallery
• Treasures Naperville
• Zano Salon & Day Spa
• Zazu Salons
• Naperville Jewelers
• Pro Image Sports
• Santo Cielo
• Sea Love | A Candle Bar
• SixtyFour – Reserve Room
• SixtyFour – Wine Bar & Kitchen
• ASolaia Luxury Salon & Spa
• Sparrow Coffee
• Vasili’s Mediterranean
• Bel Canto Music Academy
• Firefly Nights Photography
• Just Be Yoga Studio
• Nicole Ann Landscapes
• Regenerate Boutique

Since it started in 2010, consumers have reported spending an estimated $210 billion at small businesses across all 15 Small Business Saturdays combined.

There are 1.4 million small businesses in Illinois, according to the U.S. Small Business Administration’s 2025 state profiles. This makes up 99.6 percent of businesses in the state. Illinois's small businesses employ 2.4 million, or 43.7 percent of the state's workers.

Local businesses depend on increased sales in the last few months of the year to help them reach their revenue goals, and you’ll find plenty of in-store cheer and holiday happenings that will make the shopping experience fun.

Locally owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses, according to the American Independent Business Alliance. Independents return about 48 percent of their revenues back into the local economy, compared to 14 percent returned to the local economy by chains.

Small businesses are typically defined by the federal government as those with fewer than 500 employees. They are responsible for about two of every three jobs since 1995, according to the Small Business Administration. Even a partial collapse of small businesses could weaken the overall U.S. economy.