Fashion, Jewelry And More: New Retail Store Opening At Edens Plaza

WILMETTE, IL — Uncharted, a sister brand of The Paper Store, is set to open at Edens Plaza next month, bringing a new retail experience to Wilmette.

Uncharted is designed to offer shoppers an escape from daily routines by offering top brands, the latest products and an innovative experience, officials said. The new store will offer an ever-changing assortment of fashion, accessories, jewelry, beauty and more.

Inside the store, shoppers will see fresh and popular brands including the viral Swedish BUBS candy, local brand augustnoa and fashion favorites like Free People, Baggu and UGG. Additionally, the store will provide unique experiences including ear-piercing, a personalization suite for engraving items in-store and a BEVI hydration station.

The Wilmette Uncharted location will be the third in Illinois and only the fourth in the nation.

"Wilmette is a welcome addition to our growing footprint in Illinois," said Tom Anderson, President and CEO of The Paper Store. "We are encouraged by the positive reception so far and look forward to establishing a strong presence in Edens Plaza, building upon the momentum of our first two locations in the region."

The new storefront will celebrate its grand opening on June 7 and 8 at 9 a.m. Each day, the first 100 guests will receive a mystery Joy Reward card up to a $20 value. Customers will also be able to enter to win a $200 Uncharted gift card.

Uncharted is also partnering with Crocs for a special op up event that will give consumers the opportunity to win Crocs for an entire year.

"We're excited to welcome Uncharted to Edens Plaza and celebrate the grand opening together with the community. Their fresh approach to retail and focus on creating an inviting, experience-driven space make them a standout addition to the North Shore," said Brittany Mundarain, General Manager, Edens Plaza and Plaza del Lago.