2025 Northwestern Mutual Planning & Progress Study

Nearly half of millionaires say their financial planning needs improvement

Top financial concerns of millionaires are distinctly different: The impact of taxes in retirement and long-term care

INDIANAPOLIS, November 11, 2025 – Is $1 million enough to feel affluent in America? Not according to most millionaires. Just 36% of the nation’s wealthiest citizens consider themselves “wealthy,” and nearly half (49%) say their financial planning needs improvement. Meanwhile, only about half of American millionaires (53%) expect to leave an inheritance or charitable gift as part of their estate plan. These are some of the latest findings from Northwestern Mutual’s 2025 Planning & Progress Study, the company's proprietary research series exploring Americans' attitudes, behaviors, and beliefs on money, financial planning, and long-term financial security.

Millionaire Mindset on Money: Clear, Disciplined, Advised, and Optimistic

There are 23.8 million millionaires in the U.S., the most of any country in the world. While most don’t see themselves as “wealthy,” American millionaires are much more likely to report higher levels of financial discipline, confidence, and clarity than the average American.

Another differentiator of American millionaires is that they are much more likely to work with a financial advisor (74%) – more than double the amount of the general population (34%). They also trust financial advisors far more than any other source of financial advice. And 93% of millionaires say they have received financial advice, in comparison to 78% of Americans in general.

Who do you trust most for financial advice?

Interestingly, millionaires who have a financial advisor feel even more secure than millionaires who do not work with one. They also expect to retire two years earlier than those who do not partner with an advisor.

Millionaires with financial advisors are also more likely to feel strong about their relationships, careers, health, and finances.

Millionaires’ Top Financial Questions

Millionaires’ top three “burning questions” regarding retirement planning are distinctly different than those top of mind for the average American.

High-net-worth Americans were most concerned about:

1. Is it possible I could outlive my savings?

2. How will taxes impact me in retirement?

3. How can I plan for potential long-term care needs?

Among the general public, the three most pressing questions were:

1. How much money will I need to retire comfortably?

2. Will Social Security be there when I qualify for it?

3. What if inflation rises when I’m retired?

"Financial anxiety and uncertainty are widespread in America, but our research shows how distinct individuals' goals and concerns truly are," said David Hamilton, founder and financial advisor at Hamilton Wealth – Northwestern Mutual. "There's a common belief that all millionaires lead extravagant lifestyles, but our findings consistently show the contrary. Many are prudent and seriously worried about overspending that might threaten their long-term objectives. Frequently, an advisor's role is crucial in helping people feel comfortable using some of their savings to enjoy the present as well."

About the 2025 Northwestern Mutual Planning & Progress Study

The 2025 Planning & Progress Study was conducted by The Harris Poll on behalf of Northwestern Mutual among 4,626 U.S. adults aged 18 or older. The survey was conducted online between January 2 and January 19, 2025. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population. A complete survey methodology is available.

About Northwestern Mutual

Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of ###a name="_Int_R2a3xVbV">its what's most important. With nearly $700 billion of total assetsi being managed across the company’s institutional portfolio as well as retail investment client portfolios, more than $38 billion in revenues, and $2.4 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 109 on the 2025 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2025.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with "Advisor" in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

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[1] Includes investments and separate account assets of Northwestern Mutual as well as retail investment client assets held or managed by Northwestern Mutual.