DTLR’s “12 Days of Tinsel” Holiday Pop-Up Opens at Arundel Mills Mall

HANOVER, Md. (Dec. 4, 2024) – DTLR, one of the country's most successful lifestyle retailers with nearly 250 stores in 21 states, is teaming up with New Balance to celebrate the holiday season with the "12 Days of Tinsel" pop-up activation at its newest location in Arundel Mills Mall. From Dec. 4 to Dec. 15, these festivities will highlight the launch of its newest Tinsel collection, an exclusive limited-edition, holiday-themed line of New Balance sneakers reimagined with shimmering metallic finishes and vibrant reds, while bringing holiday fun to the community.

Located in a specially curated and decked-out space directly across from the DTLR store, the pop-up shop will host daily events that bring holiday cheer to shoppers with purchase of any Tinsel collection product:

• Gift wrapping and holiday treats: Wednesday, Dec. 4 (4–8 p.m.) and Friday, Dec. 13 (4–8 p.m.)
• Hot chocolate bar and holiday treats: Thursday, Dec. 5 (4–7 p.m.) and Monday, Dec. 9 (4–7 p.m.)
• Heat press for customized totes and poster giveaways: Friday, Dec. 6 (4–8 p.m.), Saturday, Dec. 7 (2–8 p.m.) and Sunday, Dec. 8 (12–6 p.m.)
• Ornament decorating and holiday treats: Tuesday, Dec. 10 (4–7 p.m.) and Thursday, Dec. 12 (4–7 p.m.)
• Caricature artist and holiday treats: Wednesday, Dec. 11 (4–7 p.m.)
• Family photos: Saturday, Dec. 14 (2–8 p.m.)
• Exclusive holiday movie screening, gift wrapping and face painting: Sunday, Dec. 15 (12–6 p.m.)

Additionally, those who purchase any product from the Tinsel collection will receive special gifts, including two movie tickets to the holiday screening on Dec. 15 and a limited-edition poster with any apparel purchase, or two movie tickets, a poster and a customizable tote bag with the purchase of the new Tinsel sneakers.

“As a longstanding partner with New Balance, we’re excited to celebrate the holidays and the launch of its newest Tinsel collection with our customers through Twelve Days of Tinsel,” said Antonio Gray, SVP of Marketing and Community Engagement at DTLR. “This activation allows us to engage with the community in meaningful ways, creating memorable experiences each day that capture the spirit of the season in a festive atmosphere.”

Customers are encouraged to follow @DTLRofficial on Instagram, where the daily schedule of events will be updated in real time, ensuring everyone stays in the loop on the latest festive activities.

About DTLR
DTLR is one of the country's most successful lifestyle retailers, with nearly 250 stores in 21 states. In fusing our passion for fashion, entertainment, sports, and community empowerment, there is no doubt we run the streets. As we accelerate our growth, you can look forward to DTLR continuing to bring you the hottest and latest fashions provided by top apparel and footwear brands like NIKE, JORDAN, ADIDAS, ARMANI EXCHANGE, HUGO BOSS, TIMBERLAND, UGG, NEW BALANCE, THE NORTH FACE, POLO RALPH LAUREN, UNDER ARMOUR, ETHIKA, PUMA, NEW ERA CAP and MITCHELL & NESS. Make no mistake: we are the ONE STOP for young, trendsetting multicultural audiences. For more information, please visit www.DTLR.com.

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