Shopping Locally this Saturday Could Mean Discounts

With Small Business Saturday coming up on Nov. 26, communities around the country are stressing the importance of local shopping to consumers. The Pasadena Business Association is doing its part in Pasadena by organizing the , a program that encourages residents to keep their money in the area economy by shopping locally.

To participate, residents are encouraged to pick up a registration form at one of several area businesses, including:

After registering, shopers will receive a numbered key tag that will provide discounts at local bsuinesses.

There are also entry forms for quarterly drawings at local businesses; winners earn $100 in gift certificates to the local business where they entered and $200 in donations from the PBA and the Shop Local Campaign for the Pasadena nonprofit of their choice.

"The premise is that we're encouraging local residents to shop at small independent businesses," said Carl Treff, a member of the Pasadena Business Association and the Shop Local Committee. "Those small businesses are asked to support local nonprofits like schools, churches, food pantries and things are that nature."

"It's a lot of win-win situations," added Treff.

A list of local businesses involved in the campaign is available at the PBA's website. These businesses offer discounts to consumers with campaign key tags.

Nonprofits involved in the campaign include a variety of education-related organizations and PTAs, youth sports associations and religious organizations. Consumers are also able to write in their own nonprofits so long as those organizations are based in and do work in Pasadena.

Correction: This article originally incorrectly stated Carl Treff's name as Carl Tress.